Stephanie Ferreiro

Hi there! I am excited to share a little about myself with you. I am passionate about sharing stories about businesses and their services, which has led me to pursue a career in Marketing with 10 years of experience. You can find me drawing or playing with my beloved Mini Australian Shepherd Oreo, and she’s a cutie.

Life is all about balance, and I strive to maintain a healthy balance between my personal and professional life. I value honesty, kindness, and respect, and I love creativity and innovation.

I started this business to inspire others with my designs and help them share their stories. Since High School, I’ve always marketed my school clubs, organizations, non-profits, and local businesses, establishing their brands and sharing their stories. Below, I share my skills and previous work experience.

Let’s connect via LinkedIn

My Skills

Content Strategy

Copywriting

Digital Products

Creative Initiatives

Web Design

Branding

Social Media

Project Mangement

Email Campaigns

Sales

My diverse work experience

My time at

Florida International University

About the Project: National Campaign for the First-Generation Day is celebrated across the nation. 'First-generation' or known as 'First Gen' is a person who is the first in their family to complete a post-secondary education. Being 'First-Gen' myself, this project I dove into with passion by creating the website content, social media, and video footage. I presented the video to more than 150 people for a live event at Florida International University. Below are examples of the logo, flyer, Facebook post, and social media cut-out used for live events.

Position: Social Media Specialist/Program Assistant -Miami, FL

Florida International University Student Support Services Program (FIU SSS Program) September 2017- June 2018

Social Media Cut-Out

for National Trio day

Photoshoot I held with our students for website

and social media banner

Facebook Banner below to display our hashtags and partnership

As a program assistant and Marketing Social media specialist, I assisted as a tutor, set up workshops, and advertised our services and campaigns. Set up and attended tabling events, created flyers, sent out a weekly newsletter using MailChimp, made promo videos and social media cuts, and was a manager for the rest of the tutors.

First-Generation Day Event Video: I AM TRIO NATIONAL TRIO DAY at FIU MMC CAMPUS

February 24, 2018
Made for this special day

I AM Trio' was a logo I created for the FIU SSS program National Trio Day Celebration event, and our MMC campus was hosting the district-wide event in 2018.

I managed our social media platforms: Facebook, Twitter, and Instagram, using Hootsuite software. I designed daily/weekly posts using Canva and some Photoshop edits. I used Youtube to publish videos I directed & made for the program. I also used MailChimp to send our 165 students email blasts to retain, and engagement increased by 45%.

Social Media posts on Instagram | Twitter | Facebook

Motivational quotes, inspiring people, workshops and activities announcements, Staff and students posts.

I created QR Code Flyers in 2018 to make it easier for students to sign up for events and tutoring services or learn more about us.

My time at

Instituto de Educación Superior Humanista

Position: Marketing Intern -Villahermosa (Tabasco) Mexico

Instituto de Educación Superior Humanista May 2017 -August 2017

About the Project: I traveled to Tabasco, Mexico, alone for three months to intern in the marketing department for Instituto de Educación Superior Humanista (ISEH) University. The internship was unpaid. I decided to take on this experience to gain hands-on experience in the global market.

A bilingual promo video where I filmed, acted, directed, and edited to promote the university's bachelor's degrees. A local Mexican magazine featured this video on their social media.

Programa de intercambio IESH

Click for video

IESH Website: universidadhumanista.com.mx

When I hosted and organized the first Open House for the university to attract new students for the upcoming semester. I gave a conference called "Get out of your comfort zone” Students enjoyed this and were featured live on Facebook and YouTube.

My time at

EL Toro Taco 

Position: Marketing Coordinator - Homestead, FL

El Toro Taco Restaurant July 2018- March 2019

My time working here was a special project for me because El Toro Taco was a family business and was the first Mexican restaurant in Homestead of 42 years that stands as a historical landmark. I served the restaurant as an administrative assistant and marketing coordinator. I managed social media such as Instagram and Facebook daily. I lead digital campaigns and promotions.

Fiesta Bundles- food campaign to attract customers to come in as a super bowl special. 5 to 8 bundles solid per hour special.

Created social media posts to share a historical event when the restaurant would become a landmark after 41 years of residing in the city. I made a Snapchat filter to be used during the event.

Apprentice Worldwide -Global Career Development and Networking Organization for young professionals.

Website: apprenticeworldwide.com

Volunteer Community Project was Chief of Marketing for Apprentice Worldwide and Academy Director for over a year and a half.

I developed a branding manual and executed marketing strategies to increase visibility and engagement with the organization's mission and values.

I created and managed marketing campaigns across various channels, such as social media, email, and events.

I collaborated with cross-functional teams to ensure consistency and effectiveness in branding and messaging.


Measured and analyzed the impact of marketing efforts and continuously improved strategies based on data insights.


I led three amazing apprentices throughout my role to support our marketing initiatives. I empowered them to gain experience in the Marketing Field.

Visit the links below for past workshops; I took the lead fundraiser collaboration to raise money for breast cancer support efforts and my favorite video promo campaign celebrating women in our Apprentice worldwide network.

Spooky Horror Stories shared with us from our executives and how they overcame. This event's proceeds went to help with medical care kits for women in need of breast cancer surgery.

(View Campaign)

Designstepz LLC sponsored this great Miami Event. Young professionals, such as recent graduates or upcoming graduates, had the opportunity to grow in their professional development and self-improvement. Innovating their possibilities in the workforce and executives had a more efficient way to use AI. Overall, it was a very memorable conference. I am looking forward to the next conference.

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